A
The Management of Arch Motorcycle Company
Resources, organizational culture, skills, managerial roles
Please share your thoughts on the following issues as you watch a video on Arch Motorcycle Company,
founded by
actor Keanu Reeves and motorcycle shop owner Gard Hollinger, Despite his initial trepidation
in
partnering with Reeves due to his celebrity status, Hollinger joined Reeves to develop a company that
successfully targets a
market niche among motorcycle enthusiasts.
Use with: http://www.cbsnews.com./videos/keanu-reeves-passion-for-motorcycles/
1. What resources does actor Keanu Reeves bring to the company as a manager?
He's an actor who has some experience in film management in the film industry. His experience
with
film
management can help guide him in managing and operating a motorcycle company. reeves
also enjoys and
love riding motorcycles, which gives him experience and knowledge about motorcycles.
2. Describe some ways that Keanu Reeves controls organizational resources to obtain objectives.
3. Using Mintzberg's ten management roles, what kind of roles do you think Keanu Reeves takes
on in his management of
Arch Motorcycle?
4. What type of management skills does Keanu Reeves bring to the organization?
5. What type of management skills does Gard Hellinger bring to the organization?
6. Describe the organizational culture of Arch Motorcycle Company.
I think the organizational culture of arch motorcycle company could be based on the quality of the
product because the
owners think that all the parts should be made with perfection
This worksheet was developed by Jennifer Sawada, University of New Mexico.
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