1. A radio ad tells us: “Mom had struggled for years with lung disease—until we found Temple Medical Center. Now she’s back home and doing all the things she loves—gardening, baking apple pies, taking walks with Dad, and keeping up with the grandchildren. Temple gave Mom her life back.”
An ad for Gold Medal Flour shows an ordinary-looking little girl and her grandmother making a pie crust.
a. Testimonial
b. Glittering generalities
c. Bandwagon
d. Plain folks