Since Hayward’s blog includes public analysis of religion through art and cartoons as well as written analysis, Hayward’s primary audience most likely consists of educated adults who prescribe to similar views that challenge the societal status quo, as well as a much a wider secondary audience of informed adults who may stumble upon the cartoon while surfing up-to-date news, opinions, and entertainment on the web.

Which of the following best describes the rhetor’s choice of strategies in order to communicate with both his primary and secondary target audiences?

Select one:

Hayward seeks to attract young readers by utilizing a cartoon as his medium for analysis, thereby gathering more readers in a different age group.


To attract an audience of educated and/or informed adults, Hayward includes his signature and blog link at the bottom of the cartoon panel in order to build his credibility as a rhetor.


Hayward uses his illustration to purposefully exaggerate the harmful disparity in reactions American media and the general public had to the Cyrus-Thicke performance, showing Cyrus being “burned at the stake” like a “witch”, while Thicke is seated comfortably and his being adored by masses.