The following is an Apple Inc. advertisement as part of its 1997-2002 “Think Different” slogan series. It features a famous photograph of Cesar Chavez, an American farm worker, labor leader, and civil rights activist in the 1960s.

Primary Audience

Secondary Audience


Considering Apple Inc.’s authorial intention (purpose) in creating this advertisement, would those people who experienced the farm worker’s strikes in the 1960s be Apple Inc.’s primary or secondary audience?