The following text is a Samsung Galaxy S4 smart phone ad. Knowing the rhetor’s purpose in creating this ad for a primary audience of men and women in their 30s and 40s, many of whom have families, which of the following best describes the rhetor’s choice of strategies to communicate with that particular audience group?



Select one:

The use of bright colors attracts everyone’s eye, suggesting that anyone can take photos of excellent color quality.


The ad follows the visual “rule of thirds”, placing the phone and balloons as well as grass in the leftmost and bottommost thirds of the image – a technique known to catch the eye.


The photo of a child appears to be “coming to life”, noting the phone’s ability to take quality photos of important events, especially those that parents might experience with their children.


The tagline “Live in a world of infinite possibilities”, combined with an image that appears to be weaving into reality, suggests that the phone will give all users access to infinite resources.