Answer :
Given the growth in the elderly population, one would think that images of the elderly in the media would be becoming more positive, but research finds that images are actually becoming more negative because ageism is deeply rooted in the social and psychological fabric of culture.
Ageism is defined as the stereotypes i.e., the way we think, prejudice i.e., the way we feel and discrimination i.e., the way we act towards others (or even oneself) based on age. Everyone is affected by ageism. The awareness of cultural stereotyping regarding age start developing in young children and develops onwards. Stereotypes are internalized and utilized to guide feelings and behavior towards people of different ages. It has been seen that ageism overlaps and intensifies other types of disadvantages including those related to race, sex, and disability. Research have demonstrated that over half of the world population have some level of ageism tendency, and as it is deep rooted in the social and psychological aspects of culture as a bias, the image is becoming more negative rather than positive in media.
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