to understand what items are most likely to sell from on-campus vending machines, a company distributes surveys and holds a few focus groups of vending machine users on different campuses. the company is in what step of the marketing research process?

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21-10-2022
Business

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to understand what items are most likely to sell from on-campus vending machines, a company distributes surveys and holds a few focus groups of vending machine users on different campuses. the company is in what step of the marketing research process?

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akankshasharma92 akankshasharma92 · Answer 1 · 2022-10-25T02:45:44-04:00

The company is in data collection step of the marketing research process

Data collection in marketing research is a meticulous process in which the researcher conducts a planned search for all pertinent data. Quantitative research quantifies the data and extrapolates population-wide conclusions from a sample. Data can be gathered for quantitative research using one of two techniques: Methods of survey and observation.

This approach is to use numerical data and show facts or find patterns in the research. In essence, quantitative research is more objective whereas qualitative research is more subjective.

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