Naomi, the product line manager for a small family business believes that it is time for the company to begin exporting its product to foreign markets. Her father, the owner, is skeptical. To convince her father, Naomi points out that:
exporting is easier because international markets are less complex than domestic markets.
firms that do not export are at a greater risk for economies of scale.
exporting will allow the company to avoid taxation requirements in the domestic market.
firms that do not export often lose out on significant opportunities for cost reduction