Answer :
Smart Bidding techniques include target CPA, target ROAS, maximize conversions, and maximize conversion value.
What is the ideal bidding approach for a typical display campaign?
Tip: Connect your bid strategy to your campaign objectives. Consider Viewable CPM bidding, for instance, if you want to concentrate on impressions. Consider Manual CPC or clicks-based bidding if you want to maximize clicks. Consider Target ROAS, Target CPA, or Maximize Conversions bidding if you're striving for conversions.
What are typical shopping campaigns?
Shopping campaigns assist you in promoting your goods by providing users with comprehensive information about what you're selling before they even click your advertisement. You will subsequently be able to monitor the performance of your products over time using reporting tools that are focused on the retail industry.
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