what's the chief driver of return on investment for video campaign effectiveness and the strongest on digital media?

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21-12-2022
Business

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what's the chief driver of return on investment for video campaign effectiveness and the strongest on digital media?

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tutorconsortium650 tutorconsortium650 · Answer 1 · 2022-12-25T21:20:21-05:00

Creative is the most important factor in determining return on investment (ROI) of all campaign efficacy levers, and it performs best on digital media.

What does "digital media" refer to?

Digital media, as opposed to traditional media, is communicated as digital data. At its most basic level, this entails digital cables via satellites transmitting binary signals, or 0s and 1s, to devices which translate these into audio, video, images, text, and other formats.

How do digital media play a part?

Everything we watch or listen to online—on smartphones, tablets, and desktop computers—is considered to be digital media. Or to put it another way, it's the transmission of digital data using the aforementioned involved in particular in a way that the information is presented to the target audience in a way that they will find interesting and helpful.

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