describe how imc needs both inside-out and outside-in perspectives. find a company and discuss the four sources of brand messages for that company (i.e., planned messages, product messages, service messages, and unplanned messages). with two reasons, explain why the advertising model has changed from a pyramid to a circle.



Answer :

The organization itself serves as the main focus of an inside-out strategy. It assesses its resources and uses them to carry out actions it believes would benefit customers. In contrast, an outside-in strategy puts the customer first.

What does the outside in and the inside out mean?

The Inside-Out strategy is informed by the idea that an organization's inner resources will ultimately lead to success. Instead, the Outside-In strategy is motivated by the conviction that generating customer value, emphasizing customers, and delivering positive customer experiences are essential to success.

Pick a company, then discuss its four sources of brand messages (i.e., planned messages, product messages, service messages, and unplanned messages).

The marketing message from Colgate is Colgate is a growing, compassionate corporation that has the aim to create a world where people, their pets, and the environment are all healthier.

With a unique solution that has undergone clinical testing and can stop the growth of bacteria for up to 12 hours. To guard teeth and gums from a number of common oral health problems, it produces a protective layer around them. Its special anti-sensitivity components reduce tooth sensitivity.

The marketing pyramid: What does it include?

The Promotion Pyramid, a strategic marketing structure, is used by digital marketers to set up marketing campaigns according to the size of the audience they are targeting and the resources they have at their disposal (financial and staff time).

Learn more about strategic marketing structure: https://brainly.com/question/28330347

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