Answer :
Grassroots Media Bias is the theory of media bias argues that the media responds to biases of the public at large by reporting stories in a way that is appealing to their readers as a whole.
As opposed to the ruling elite theory, grassroots theory suggests that media houses sometimes publish the same story for different reasons, stating that the press's response to public biases, report stories that appeal to the general public, frequently turns ordinary events into extraordinary ones.
Broadcast media (radio and television) have been used as a mechanism for propaganda since their inception, a trend exacerbated by national governments' initial ownership of broadcast spectrum.
Despite the fact that media deregulation has placed the majority of western broadcast media in private hands, there is still a strong government presence, or even monopoly.
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