which of the following statements is true of retargeting?
a. It is targeted at approximately 50% of Web site visitors who shop using smartphone applications.
b. It employs personalized ads to direct shoppers back to a retailer's Web site they previously abandoned.
c. It attempts to change buying habits of Web shoppers to get them to consider products they have never considered purchasing before.
d. It attempts to change buying habits of Web shoppers by getting them to visit Web sites they have not visited before.



Answer :

Option B is correct. . It employs personalized ads to direct shoppers back to a retailer's Web site they previously abandoned.

Website owners must continuously track visitor response times as well as traffic to their sites. Especially helpful for private and sensitive information like passwords, credit card details, and personal correspondence, Transport Layer Security (TLS) encrypts data sent over the Internet to ensure that eavesdroppers and hackers cannot see what you transmit. An electronic exchange is a marketplace where producers, suppliers, and rivals transact business electronically by buying, selling, exchanging market data, and managing back-office tasks.

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