Loyalty programs allow customers to collect points for just doing business with a particular company, which is specifically intended to enhance client connections.
It's a technique for retaining customers by persuading them to continue making purchases from your business instead of one of your competitors. The more a customer spends or engages with a company, the more benefits they receive.
In addition to providing clients with rewards and perks, loyalty programs foster an emotional bond between customers and businesses. Customers return over and over again because of this bond. Actually, a loyalty program increases a customer's likelihood to purchase from a brand by 78%.
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