When choosing a marketing channel or intermediary, it is important to ask several key questions, including which intermediaries and channels will best reach the target market.
Which intermediaries and channels will best meet the purchasing needs of the target market and which intermediaries and channels will be the most profitable will also be the several key questions. A business must take into account aspects of the market, its clients, its own circumstances, the product, and the competitive landscape.
"Marketing channels" are channels of distribution, which are routes that connect a producer of an item or service with the "end user," or the customer, who uses it in the end. Payments for the items go through the channel in the other direction, from the customer to the manufacturer, while the flow of the goods themselves is one way.
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