When marketing programs are based on highly standardized ideas and strategies, they depend on all of the following except the product’s characteristics.
The process of developing, communicating, delivering, and trading offerings that are valuable to customers, customers, partners, and society at large collectively is known as marketing.
The advantage of advertising for your company is that it engages consumers and helps them decide whether to purchase your goods or services. A marketing strategy, which is a component of your business plan, also aids in establishing and sustaining demand, relevance, image, competition, etc.
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