the activation model of information exposure (amie) is a theory focused on what stage of persuasion?

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19-12-2022
Social Studies

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the activation model of information exposure (amie) is a theory focused on what stage of persuasion?

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shardiksh890 shardiksh890 · Answer 1 · 2022-12-22T03:07:44-05:00

Activation Theory of Information Exposure is a theory focused on sustaining stage of persuasion.

Based on the Activation Theory of Information Exposure, when paying attention to a message, a person will first try to satisfy their desire for stimulus and knowledge before they try to do so for information's sake just. According to this idea, it is crucial for those who work in marketing and persuasion to satisfy the psychological and cognitive demands of their audiences when crafting statements for specific individuals. Because it is simple to understand why the researchers would have been curious to discover why some participants attended to more stimulating communications before they listen to informative signals, the idea has analytical consistency.

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