Answer :
Advertising rates for online newspapers are determined by how many times its online ad are seen, or its impressions.
What is the advertisement rate?
A scale of advertisement rates, technical requirements, copy and cancellation deadlines, establishing styles, and standard conditions are only a few examples of what is referred to as a "advertising rate"—a set of rates and standards that are periodically published and currently in effect. Small businesses often spend between $2500 and $12,000 each month on web advertising.
Although most small businesses spend $10,000 year on online advertising, more than 37% spend less. 5% to 10% of sales devoted to advertising may be sufficient if you wish to maintain current income levels. Depending on the sector and the type of business you run, you could need to raise that number to 20% or more if you desire rapid growth.
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