Transformative explanations help people understand ideas that are counterintuitive or help change preconceptions.
"Transformative explanations" are explanations that aid readers in overcoming insufficient naive theories because, if the explanation is successful, insufficient lay theories are converted into appropriate ones. This article illustrates the five-part transformative explanation as a helpful tool when pre-existing, counterproductive lay conceptions are obstacles to message adoption by utilizing the example of plant development.
The existing lay notion that is impeding understanding must be stated in the transformative explanation. A person may not be aware that they have a particular understanding of a phenomenon because lay theories are frequently implicit. The reader must first recognize the existence of a counterproductive lay theory in order to disprove it.
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