Answer :
When a company wishes to expand its product catalog to include similar products made by the same company, it uses the concentric approach.
What sort of product is that?
A product is any good or product you provide to meet the needs or desires of an organization. There are both real and virtual ones. Physical products encompass both nondurable (such as food and beverages) and durable (such as vehicles, furniture, and computers) things.
A product business is what?
A product in business is an item or services that you may provide to customers. These goods may be physical (like apparel or furnishings) or immaterial (like computer software). A company that generates the majority of its income from the sale of products is known as a product business.
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