Answer :

The "era of creativity" in advertising is defined by an emphasis on

he soft sell, using images and emotional appeals

Fast-moving marketplaces, intense rivalry, and dwindling company lifespans characterize the age of era of creativity...

The agricultural, industrial, informational, and creative eras are the four primary periods of economic activity as identified by the Nomura Institute (an era may be defined as a long period of history that presents a particular characteristic). The era of creativity, to which Philips and ADLittle, to name two examples, also commonly refer, has the following traits:

Global competition is intensifying quickly, forcing businesses to create new competitive advantages more quickly. This rivalry might originate from emerging markets around the world or from start-ups.

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