Concept testing is a type of market research used to get consumers' first impressions on new product concepts.
Concept testing is the process of gauging consumer acceptance of a new product idea before a product is introduced to the market using surveys (and occasionally qualitative methods), to be distinguished from pre-test markets and test markets which may be used at a later stage of product development research. Concept testing is a research technique that entails interviewing consumers about your concepts and ideas for a product or service prior to its actual launch. As a result, you may predict customer acceptance and purchase intent and make important decisions prior to the launch.
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