Except than the fact that incumbents are more well-known to voters than challengers, there are a number of reasons incumbents in the house of representatives have an electoral advantage.
In general, incumbents who are currently in office tend to have a significant edge over challengers in elections. how is this advantage influenced by the campaigns of the incumbent and the opposition? The content of US House and Senate candidates' websites was coded for a recent study by James N. Druckman, Martin J. Kifer, and Michael Parkin. They discovered that incumbents typically emphasise their ties to their districts, whereas challengers tend to be more critical and more likely to discuss the issues. They conclude from this study and an experiment that voters see elections as being more competitive and are more likely to explore a wider range of issues when incumbents do not emphasise these strong ties.
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