Answer :
We frequently inquire about their plans for developing a negotiating strategy when we advise our customers on how to conduct talks. The majority of people respond that they will plan ahead before speaking with their counterparts.
Approach is sufficient for the majority of commonplace talks. When the risks are minimal, good negotiators may easily switch tactics when the other side makes advances, and frequently that is enough to ensure that the final deal properly captures value for them. Dealmakers occasionally find themselves in difficult discussions, though, when the stakes are higher. They need a far more solid strategy in those circumstances. Negotiators require a strategic framework that clarifies the important decisions they must make in order to accomplish their ultimate goals, much like economic, political, and military leaders do. In the last three decades, we have served as advisors on hundreds of discussions, from multimillion dollar business deals to agreements to end armed war.
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