Answer :
Strivers are a group of consumers with little resources who are driven by success.
Who are the marketing aspirants?
Strivers. These customers belong to the low-resource category of people who are driven by success. Although they have fewer financial, social, and psychological resources, they share many of the same values as achievers. As they seek to imitate those they look up to, style is very important to them.
Why is striving crucial?
You can learn a tremendous amount about yourself and have a sense of fulfillment and pride by setting goals for yourself in life. You feel inspired and optimistic even during the ups and downs of the voyage there. A continual sense of reward pervades.
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