FILL IN THE BLANK. The Good Roads Association is an example of a(n) ___________ _____________ because it represents the specific business interests of highway contractors.



Answer :

The Good Roads Group is an example of a trade group because it promotion the unique commercial interests of highway builders.

Promotion in marketing refers to any form of marketing communication such as advertising target audiences of a relative benefits of a product, service, brand, or issue, which is usually persuasive in nature. It assists marketers in creating a distinct space in the minds of their customers, which might take either an emotional or cognitive approach. The goal of promotion is to raise brand recognition, develop interest, produce sales, or build brand loyalty. It is one of the four Ps of the market mix. Promotion is also an important parts of the promotional mix and promotional plan. Personal selling, marketing, sales promotion, direct sales publicity, word of mouth, and event marketing, exhibitions, and trade shows are examples.

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