which line of research has generally demonstrated that the mass media don't tell people what to think as much as they tell people what to think about

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07-12-2022
Social Studies

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which line of research has generally demonstrated that the mass media don't tell people what to think as much as they tell people what to think about

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abhinavjh321 abhinavjh321 · Answer 1 · 2022-12-12T04:39:50-05:00

Agenda setting is a line of research which generally demonstrated that the mass media don't tell people what to think as much as they tell people what to think about.

What is agenda setting?

The definition of agenda setting is the use of mainstream media to shape the significance of issues on the public agenda. The media frequently has the ability to influence how the general public perceives events. The goals and objectives that a group, organization, or person is concentrated on achieving are referred to in politics as the agenda. Dr. Maxwell McCombs and Dr. Donald Shaw initially presented the agenda setting idea in 1972.

Agenda setting has entered a new phase thanks to technological advancements in both scope and methodology. A significant portion of American history was spent with mass media technologies concentrating resources on radio broadcasts before moving on to television commercials. In addition to this, media businesses today have access to customers through a variety of other channels, including social media, internet advertisements, and online gaming.

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