before we move on to examples of qualitative research, take a moment to address this question for your first pause problem: in what ways are qualitative research studies different from the more traditional, quantitative research studies and what are the advantages and disadvantages of each?



Answer :

Studies that collect different types of data, such as qualitative ones, use diverse data collection techniques.

What exactly is quality?

Qualitative information describes traits or attributes. It is obtained by observation, conversations, or questionnaires and often comes in the form of narratives. For instance, it might be the answers to an open-ended survey or notes from a specific subgroup on the caliber of the cuisine at Cafe Mac.

What does the term "qualitative" in research mean?

The goal of qualitative research is to gain a thorough understanding of the social phenomena in their natural environment. It relies on the first-hand experiences of people as the meaning-making actors in their daily lives and emphasizes the "why" instead of the "how" of social phenomena.

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