An American spends over 52 hours per week consuming media.
Over 7.5 hours a day, or 463 minutes, are spent with media by consumers worldwide. Given that media plays a significant role in American consumers' everyday lives, they spend on average more time than most. Americans still spend about 347 minutes per day with conventional media and 470 minutes with digital media, despite the fact that media consumption habits are evolving.
The first quarter of 2018 Nielsen Total Audience Report indicates that approximately half of an adult's day is spent consuming media. In actuality, American people interact with media in some way or another for more than 11 hours every day. The younger, multicultural generations who utilise these platforms as well as their increased utilisation are the driving forces behind this upsurge.
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