describe 2 different types of online focus groups. list and describe at least 4 important and relevant facts about online focus groups as they apply to voc.



Answer :

2 different types of online focus groups are Dual-moderator focus group and Respondent-moderator focus group.

A focus group that is performed online using software designed for online focus groups is known as an online focus group. One of the more recent online research techniques is an online focus group, which is typically used for market, consumer, and other types of research that require online qualitative research.

Example is a clothing company that oversaw consumer research to gauge consumer opinion when new products were introduced. An airline is an example of a company that actively employs online qualitative research techniques for in-depth monitoring in order to produce better products.

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