Answer :
When a company's name recognition is compared to that of a generic counterpart, it is referred to as its brand equity. There are three main components to brand equity: the value that results from it, as well as consumer perception, whether positive or negative.
The general term "brand awareness" refers to how familiar (aware) consumers are of a brand or its products. Simply put, brand awareness is the degree to which a company's target audience remembers and recognizes its brand.
What are the four marketing branding strategies?
For businesses looking to expand their product or service offerings, the following is a list of four common brand growth strategies. The four brand procedures are line expansion, brand augmentation, new brand technique, and flanker/battle brand methodology.
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