In china, state control of media is high, so kfc is challenged to find ways to get its message to customers. This demonstrates one of the difficulties in crafting a global ________blank strategy.

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09-11-2022
Business

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In china, state control of media is high, so kfc is challenged to find ways to get its message to customers. This demonstrates one of the difficulties in crafting a global ________blank strategy.

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PriyaMM PriyaMM · Answer 1 · 2022-11-14T04:07:14-05:00

In china, state control of media is high, so KFC is challenged to find ways to get its message to customers. This demonstrates one of the difficulties in crafting a global marketing strategy.

What global strategy does KFC use?

KFC segments the market based on demographics to better meet customer needs. Most consumers are teenagers and young adults. Previously, comparable menus were served everywhere. They were therefore employing a non-differentiated targeting approach.
With more than 22,000 locations globally, KFC is a significant participant in terms of international growth. Localization is a key component of their worldwide marketing strategy; each country where KFC has restaurants has a menu that has been specifically tailored to the locals' distinct tastes and preferences.
The market is divided into several geographic units, such as states, nations, regions, cities, countries, or neighborhoods. KFC does business abroad and has a lot of locations in different nations. KFC sells its products in accordance with the customers' geographic needs on a global scale and in a quantifiable way.

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