The term "promotional mix" refers to a combination of promotional factors that marketers have chosen to help a company achieve its objectives. It is known to be a part of the marketing mix.
What is promotional mix ?
- The term "promotional mix" refers to a combination of promotional factors that marketers have chosen to help a company achieve its objectives. It is known to be a part of the marketing mix.
- Finding the ideal combination of these components is a challenge for marketers because it is thought that there is an ideal way to allocate funds for the various components of the promotional mix in order to obtain the best marketing results.
- Advertising is the acknowledged sponsor's paid presentation and promotion of concepts, products, or services through a mass medium. Print ads, radio, TV, billboards, direct mail, brochures and catalogues, signs, in-store displays, posters, mobile apps, motion pictures, web pages, banner ads, and emails are a few examples.
- Digital marketing is the practise of promoting goods or services through the use of digital technologies, primarily the Internet, but also mobile devices, display advertising, and other digital media.
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