Answer :
- may not have the resources to dedicate to a large-scale project.
- prefer to enter gradually so they can get to know the market better
What are two advantages to joining a market on a large scale?
The first mover benefits, including demand acquisition, scale economies, and switching costs, are provided by large-scale market entry, which implies quick entry. A smaller entrance allows for a more steady expansion of the company while also limiting exposure to the market and improving market knowledge.
Why are businesses unable to enter a market?
Patent protections, strong brand identity, devoted consumers, and high switching costs are a few common entry-level barrier factors. Special tax benefits for existing businesses are another. New businesses must first seek licenses or regulatory clearance, which is one of the other obstacles.
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