Here the question arises: whether it is better to be loved than feared or
feared than loved. The answer is that it would be desirable to be both but, since
that is difficult; it is much safer to be feared than to be loved, if one must
choose. For on men in general this observation may be made: they are
ungrateful, fickle, and deceitful, eager to avoid dangers and avid for gain and
while you are useful to them they are all with you, offering you their blood,
their property, their lives, and their sons so long as danger is remote, as we
noted above, but when it approaches they turn on you." - Machiavelli
Why did Machiavelli feel it was better to be
feared than loved?