Answer :
In-depth interviews are a quantitative research method that uses a relatively small group of people for testing and is most helpful in obtaining data representative of the whole population. The correct option to this question is A.
Although you can use all of these techniques in your comprehensive customer experience management strategy, in-depth interviews can help you gather the information that can give you rich insights into the experiences and preferences of a large sample of your target audience.
An extensive amount of data can be gathered on the behavior, attitude, and perspective of the interviewers through in-depth interviews, a qualitative data collection technique.
Researchers and subjects are free to explore additional topics and alter the course of the interview when necessary during in-depth interviews. It is an independent research methodology that can use a variety of approaches depending on the needs of the study.
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