Answer :
A multinational corporation produces the electronic parts for appliances in one country while putting the finished products together in another. The finished goods are imported and offered for sale at comparable prices across many countries. This is an example of a global marketing strategy.
A global marketing strategy is a strategic approach to marketing that is designed to take advantage of global opportunities and resources in order to reach the widest possible audience. The goal of a global marketing strategy is to create a unified brand identity that can be applied across the countries, while still taking into account the unique needs and preferences of each individual market.
In order to develop a successful global marketing strategy, businesses need to first identify their target markets. Once target markets have been identified, businesses need to research the needs and preferences of these markets. This research will help businesses to develop a unified brand identity that can be applied across all markets. Finally, businesses need to create a marketing mix that takes into account the unique needs and preferences of each individual market.
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