a means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands, as well as its own product or brand, is referred to as a group of answer choices

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04-11-2022
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a means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands, as well as its own product or brand, is referred to as a group of answer choices

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okpalawalter8 okpalawalter8 · Answer 1 · 2022-11-08T10:28:45-05:00

A means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands, as well as its own product or brand, is referred to as a Perceptual map

What is a Perceptual map?

Generally, A technique known as perceptual mapping or market mapping is a kind of diagrammatic method that is used by asset marketers.

The goal of this method is to try to graphically depict the perceptions of consumers or future customers.

Customers' perspectives, rather than those of companies, are more important in determining how a brand is positioned in the market.

A graphic that market researchers and companies use to display and understand how to target consumers see and feel about a certain brand or product is called a perceptual map.

The term "product positioning maps" may also be used to refer to what are known as "perceptual maps."

A representation or graphing method that only uses two dimensions A perceptual map is a diagram that shows the placement of goods or brands in the thoughts of customers.

This diagram allows a manager to understand how people perceive not just their own product or brand, but also items or brands that are in direct competition with their own.