The five-step marketing research approach begins with defining the problem and ends with taking marketing actions.
The five-step marketing research methodology offers a methodical checklist for marketing choices and actions. The five steps are: defining the issue, creating the research plan, gathering relevant data, developing the findings, and taking marketing actions.
The study's objective, relevant background data, the type of information required, and the way in which it will be used in decision-making should all be taken into consideration by the researcher when describing the issues or problems.
The marketing research project's findings can be used as an ongoing reference point and compass to assist the organization in making plans, carrying them out, and making course corrections as it moves closer to its objectives and outcomes by making the results available and accessible to managers and their execution teams.
To learn more about Five-step marketing visit:https://brainly.com/question/6574546
#SPJ4