Answer :
A natural next step is a term used to describe how a company builds and maintains strong barriers to withstand competitive attacks.
In the field of business, the natural next step can be described as a part of marketing principle #3. According to this marketing principle, there is a reaction shown by every competitor in a market to its rival.
The natural next step is a strategic plan to overcome rivals in a business by forming trusted and good relations with customers. Strong barriers in the form of enhanced connections with the customers are made so that competitive attacks could be withstood.
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