What type of innovation focuses on engaging with a customer as their life events, lifestyle choices, and environmental contexts change dynamically over time?.

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28-10-2022
Social Studies

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What type of innovation focuses on engaging with a customer as their life events, lifestyle choices, and environmental contexts change dynamically over time?.

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zaibfatimarizvi zaibfatimarizvi · Answer 1 · 2022-11-01T20:50:19-04:00

The type of innovation focuses on engaging with a customer as their life events, lifestyle choices, and environmental contexts change dynamically over time is called customer intimacy.

Customer intimacy refers to a strategy for establishing and building a deeper and long-term relationships with customers through constantly adapting to meet their specific situations, needs and niches. It is a measurement of the companies awareness of and alignment with the customers' demand, needs, and values. The concepts postulates that the perception of the customer matters. In order to be customer centric, it is vital to foster customer intimacy through engaging with a customer as their life events, lifestyle choices, and environmental contexts change dynamically over time.

Learn more about Customer intimacy:

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