2. explain the use of outlet stores such as saks fifth avenue in the context of revenue management. how does the presence of outlet stores help saks? how does it help its more valuable customer, who is willing to pay full price?

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26-10-2022
Business

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2. explain the use of outlet stores such as saks fifth avenue in the context of revenue management. how does the presence of outlet stores help saks? how does it help its more valuable customer, who is willing to pay full price?

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baliyansmiriti baliyansmiriti · Answer 1 · 2022-11-04T05:26:26-04:00

The use of outlet stores such as saks fifth avenue in the context of revenue management. how does the presence of outlet stores help saks how does it help its more valuable customer.

Willing to pay full price One way that the presence of outlet stores helps Saks is by recouping their purchase price for items that do not sell in flagship stores.

Items can be sold in the outlet stores at a lower margin or even at a loss. Saks also benefits by freeing up more sales floor capacity in their main stores, allowing them to stock with the current season’s high margin merchandise.

The full-price customers of Saks benefit because the inventory level of in-season items at Saks is higher, therefore they are more likely to find what they want. Saks knows they can dump any unsold merchandise at the end of the season in their outlet store; therefore, Saks initial order will be higher than if they did not use revenue management.

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