Answer :
When a firm uses branding to identify its products and distinguish them from its competitors, it uses product differentiation elements.
What is product differentiation?
Product differentiation is defined as a strategy for companies and products to control market share in accordance with consumer preferences.
It can also be defined as the quality or qualities that stand out to your target market and make your product or service unique.
There are three types of product differentiation.
- Horizontal differentiation
- Vertical differentiation
- Mixed differentiation
Thus, when a firm uses branding to identify its products and distinguish them from its competitors, it uses product differentiation elements.
To learn more about product differentiation, refer to the link below:
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