The theory of reasoned action measures the attitude toward the act of buying, rather than only the attitude toward the product itself.
The cognitive dissonance idea postulates that an underlying psychological tension is created when an individual's conduct is inconsistent with his or her thoughts and ideals.
This underlying anxiety motivates a character to make an attitude trade that could produce consistency between thoughts and behaviors.
In advertising, cognitive dissonance pertains to purchasers' expectancies, emotions approximately manufacturers, and inner good judgment while determining to shop for something.
Entrepreneurs try to be aware of potential conflicts or expectancies that would affect shopping decisions.
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