What term is commonly used to describe a marketing strategy that sells a group of products or services together at a lower price than their combined individual prices, such as when cable company prices a combined cable tv, broadband internet access, and telephone service at a lower price than you would pay to purchase each service separately?.

Question

25-10-2022
Business

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What term is commonly used to describe a marketing strategy that sells a group of products or services together at a lower price than their combined individual prices, such as when cable company prices a combined cable tv, broadband internet access, and telephone service at a lower price than you would pay to purchase each service separately?.

Answer :

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kumarkrishna kumarkrishna · Answer 1 · 2022-10-28T07:41:13-04:00

Product bundling is commonly used to describe a marketing strategy that sells a group of products or services together at a lower price than their combined individual prices.

A marketing strategy is a long-term plan for attaining a company's objectives through comprehending client needs and forging an identifiable and long-lasting competitive advantage. An organization can focus its limited resources on the best possibilities to boost sales and gain a long-term competitive edge by using a marketing strategy. Product bundling is the practice of selling a number of goods or services as a single package. It is a typical characteristic of many unevenly competitive goods and service sectors. Product bundling is the practice of selling a number of distinct products or services as a single unit at a discounted rate compared to doing it separately.

Learn more about product bundling here :

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