Answer :
Devon is engaging in predatory pricing because he wants to establish very low rates for his business's items in order to force the competition out of business.
Predatory pricing: What is it?
Predatory pricing is a term used to describe a pricing strategy where a person or corporation sets extremely cheap prices in an effort to
outcompete their rival. Customers would quit the competition and turn to the business with the cheap prices as a result of price reductions.
The business would then raise pricing once the competition was forced to close due to a lack of sales. Given that Devon intends to act in this manner, the pricing is predatory.
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