when harley-davidson advertises to reinforce the perception that the brand is masculine, rugged, and individualistic, it is building brand . multiple choice question. awareness value personality sensitivity

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24-10-2022
Business

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when harley-davidson advertises to reinforce the perception that the brand is masculine, rugged, and individualistic, it is building brand . multiple choice question. awareness value personality sensitivity

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SakshTiwari353 SakshTiwari353 · Answer 1 · 2022-10-31T08:57:51-04:00

When Harley-Davidson advertises to reinforce the perception that the brand is masculine, rugged, and individualistic, it is building brand personality.

What is an organization engaged in when it employs a name phrase, design symbol, or a mix of these to identify products and set them apart from those of its competitors?

A brand is any characteristic that sets one seller's good or service apart from that of other sellers. It might be a name, a term, a design, a symbol, or anything else.

What are the two most important factors considered when naming popular brands?

Five requirements must be met for a brand name process to be successful: it must be distinctive to the business and/or product, communicate clear benefits to key audiences, inspire employees and stakeholders, be long-lasting, and apply to all company communications.

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