Advertising a product or service whose concept is novel and which has never before been offered on the market is referred to as pioneering advertising. This type of advertising is used to open up new markets.
In this instance, the business aims to make dog lovers aware of the patio, a brand-new idea to the world.
PIONEERING ADVERTISING aims to increase demand for an entire product category rather than a single brand. Competitive advertising aims to create niche demand for a certain brand as opposed to a product category.
The invention of printing in the 15th and 16th centuries marked the beginning of contemporary advertising. Weekly newspapers in London started publishing advertisements in the 17th century, and by the 18th century, this type of advertising was thriving.
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