Answer :
Dividing a market into smaller segments of buyers with distinct needs or behaviors that might require separate marketing strategies is known asmarket segmentation
What is the process of dividing a market into smaller groups?
- Market segmentation refers to “dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes,” targeting is defined as “evaluating each market segment's attractiveness and selecting one or more segments to enter,”
- Based on demographics, demands, goals, shared interests, and other psychographic or behavioral characteristics used to better understand the target audience, market segmentation divides a market into subsets.You may use this targeting in your product, sales, and marketing efforts by analyzing your market segments.
- The four primary categories of market segmentation are thought to be geographic, psychographic, behavioral, and demographic; however, there are many other tactics you can employ, as well as countless variants on the four primary types.
- Three Different Types of Segmentation and Their Use psychologically based segmentation.The values, beliefs, perceptions, attitudes, interests, and actions of the consumer are taken into account by this segmentation technique.segmentation based on demographics.segmentation by location.
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