Answer :
Marketing mix doesn't fall in the concept of market orientation.
What is market orientation?
Market orientation is the process of identifying consumer needs and desires in order to define new products that will be created. Well-known businesses like Amazon and Coca-Cola use market orientation concepts to improve or expand their products and services.
For instance, a vehicle manufacturer that adheres to market orientation will research consumer demands and desires before creating models that are meant to mimic the trends of other manufacturers.
Thus, it is marketing mix.
For more information about market orientation, click here:
https://brainly.com/question/28544112
#SPJ1